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  • Writer's pictureKen Irie

Incorporating Sustainable Messages in Japanese Marketing

Updated: Mar 7, 2023


Japanese marketing is unique, and understanding the culture is key to making an impact.

One of the most important aspects of successful marketing in Japan is sustainability.

The country lags behind global sustainable activities by about two decades; however, this does not mean that sustainable messages cannot resonate with audiences.

In fact, with the recent promotion of UN-advocated SDGs in Japan, around 80% of the population is aware of them and understand their importance.

This means that incorporating sustainable messages into your company’s marketing strategy can help you reach a broader audience. Let’s explore how to do so.


Understanding Sustainable Development Goals (SDGs)


The Sustainable Development Goals (SGDs) are 17 goals adopted by all United Nations Member States in 2015 as part of the 2030 Agenda for Sustainable Development.

They are a set of social, economic, environmental, and governance objectives aimed at addressing global challenges like poverty and climate change.

While SGDs can be difficult for non-Japanese people to understand and recognize, they are much more familiar to Japanese audiences due to recent government promotion of these initiatives.



Incorporating SGDs Into Your Message

For companies doing business in Japan or targeting Japanese customers, it is important to incorporate sustainable development goals into your messaging when possible.

This will help you connect with your audience on a deeper level by showing them that your company cares about more than just profits; you also care about making a positive impact on society.

For example, if your company focuses on reducing carbon emissions or providing access to clean water resources, emphasizing these initiatives as part of an SDG can be a powerful way to engage with potential customers while also communicating your commitment to sustainability.


How Metric Marketing Can Help

Metric Marketing understands the importance of sustainability messaging in Japan and has extensive experience helping companies create effective campaigns that capture the attention of their target audience while also conveying their commitment to social responsibility.

Our team has extensive experience working with both local and international clients on developing compelling content that resonates with their target customers while also reflecting their commitment to sustainability and corporate social responsibility initiatives.

Contact us today for more information about how we can help tell your story!


Incorporating sustainable messages into your company’s marketing strategy can be key for success in Japan — especially when it comes from an SDG perspective.

Not only does it communicate your commitment to social responsibility but it helps you build trust among potential customers as well as show genuine appreciation for local culture and values which will lead leads long term loyalty from customers who follow suit! With Metric Marketing's expertise in this area nordic shift digital marketing can help you craft effective campaigns that reflect both your corporate identity and commitment to social responsibility initiatives! Get started today!

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1 Comment


Diablo67
Nov 30, 2023

Very interesting article. But you know, you don’t have enough video content in it. Most people perceive better with their eyes. Much clearer by ear. Try adding videos to your content. And by the way, https://www.movavi.com/learning-portal/free-movie-maker.html can help you with this. It is completely free, simple, multifunctional and very easy to learn. I myself work in this program and have a large client base, including even bloggers. In general, you can try it.

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